Contract Manufacturing of Hair Care Products

At GENEXT Lab, we understand that healthy, shiny, and resilient hair begins with the right care routine. That’s why we specialize in customized haircare formulations developed through contract manufacturing for both consumer and professional salon lines.

Every product we create reflects our commitment to high-quality standards, scientifically backed ingredients, and targeted performance , offering effective solutions that nourish, protect, and revitalize hair across all types and needs.

Shampoos, Conditioners & Masks

Our R&D team designs and manufactures innovative cleansing and conditioning formulas-from shampoos and conditioners to wraps, masks, and creams, developed specifically for different hair types: curly, straight, dry, oily, fine, color-treated, or damaged.

Each formulation is carefully balanced to cleanse the scalp, restore softness and shine, and improve manageability, ensuring both immediate and long-lasting results.

Targeted Treatments

GENEXT Lab offers a complete range of trichological solutions to address common scalp and hair concerns such as hair thinning, breakage, dandruff, and excess sebum production.

Our laboratories also formulate styling and finishing products that provide definition, structure, and long-lasting hold — ideal for achieving modern, fashionable looks that combine style with hair health.

Professional Hair Care

Our professional-grade treatments are developed through extensive research and precision formulation, ensuring exceptional performance when used alongside advanced salon techniques.

These products integrate high-performance active ingredients with superior sensorial qualities, allowing stylists to deliver visible, glamorous results that enhance the overall salon experience.

Natural Hair Formulas

Responding to the growing demand for clean and sustainable beauty, GENEXT Lab has developed a line of natural haircare formulations that match the performance of professional products while remaining eco-conscious and silicone-free.

These formulations feature high percentages of naturally derived ingredients, including upcycled, organic, and Made-in-Italy actives, ensuring transparency, sustainability, and effectiveness in every product.

Men’s Grooming Solutions

GENEXT Lab also specializes in men’s grooming products, offering tailored solutions for hair and beard care, as well as styling. Each product features innovative textures and sophisticated fragrances, designed to meet the expectations of today’s discerning male consumers and professional barbers alike.