History

A Legacy of Innovation: Where Research Meets Beauty

GENEXT Lab stands as a pioneer in cosmetic research, innovation, and third-party manufacturing, seamlessly blending science with beauty. Established in 1979, the company represents the evolution of a visionary family enterprise that began in 1939, driven by a passion for excellence and a commitment to advancing the personal care industry.

Today, GENEXT Lab carries forward this remarkable heritage — combining decades of research, technical expertise, and creative passion to deliver high-performance, safe, and innovative cosmetic solutions for brands worldwide.